Summit March 2026
Summit Agenda
Craft Beverage Playbook
Harvesting Financial & Business Strategies for Excellence
Saturday, March 7, 2026
9:00 AM – 5:30 PM
Prince George’s Community College
Wellness, Culinary Arts & Hospitality Center
Agenda at a Glance
8:30 AM – 9:45 AM
Registration & Continental Breakfast
Check in, grab breakfast, and connect with fellow craft beverage professionals before the day begins.
9:45 AM – 10:00 AM
Welcome & Opening Remarks
An overview of the day, summit goals, and the importance of building sustainable, profitable beverage businesses in Maryland.
10:00 AM – 11:15 AM
I Have My Product — Now What? Marketing Your Craft Beverage
Learn how to position your brand, reach your ideal customer, and move from production to market with confidence.
Topics include branding, storytelling, pricing, and promotional strategy.
11:30 AM – 12:30 PM
Lunch & Networking
Enjoy lunch while networking with producers, industry professionals, and partners.
Featuring a culinary demonstration from Prince George’s Community College’s Culinary Arts Program.
12:30 PM – 1:45 PM
Raising Capital & Funding Your Business
Explore traditional and non-traditional funding options for breweries, distilleries, and wineries.
Learn how to prepare for financing, understand lender expectations, and identify capital sources aligned with your growth stage.
1:45 PM – 2:00 PM
Break
Refresh, connect, and prepare for the afternoon sessions.
2:00 PM – 3:15 PM
Managing Your Risk: Insurance, Legal & Compliance
Understand how to protect your business through proper insurance coverage and regulatory compliance.
This session covers risk management essentials every craft beverage producer should know.
3:15 PM – 4:00 PM
Distribution & Market Access Strategies
Navigate distribution channels and retail partnerships with greater clarity.
Learn how to evaluate wholesalers, expand market reach, and build sustainable sales pipelines.
4:00 PM – 5:15 PM
Commercial Real Estate: Is a Tasting Room Right for You?
Explore the financial, operational, and strategic considerations of opening or expanding a tasting room.
Ideal for producers considering brick-and-mortar growth.
5:15 PM – 5:30 PM
Summit Wrap-Up & Closing Remarks
Key takeaways, next steps, and a transition into the evening community experience.
“The second session on financial strategies and business development... important to get started the right way so that you stay on track and eliminate some potential challenges.”
Speakers & Panelists
Venue Selection & Booking
Theme & Concept Development
Vendor Coordination
Design & Decor
Entertainment Booking
Event Marketing & Promotion
Branding & Messaging
Content Creation
Social Media Strategy
Sustainability Planning
On-Site Coordination
Guest Services
Vendor Coordination
Guest Management
Technical Support
Meet the Team
Lindsey Beumer
Founder & CCO
Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now.
Laurie Payton
Founder & COO
Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now.
Channing Lee
Partner & Event Design Led
Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now.
Ready to bring your vision to life?
Feel free to contact us via email or fill out our contact form to discuss the details for your upcoming event. We’re excited to work with you and turn your ideas into an exceptional experience!
